00:00:00 · Production house

From first draft to final cut.

A production house for films, music and digital content, with events and artist bookings across Mumbai, Delhi and Gurugram. Home of White and Black Music.

Watch ATHRU Start a project

On screen

  1. 01ATHRU2025
  2. 02Shiva Phonk2026
ATHRU (2025) artwork by Doss Music: Sikandar Maan in a black leather jacket and teal turban, seated among stacked boxes, beside the ATHRU title, the producer credits and a “5M views” badge.
Now showing ATHRU (2025) Artwork: Doss Music
  • Film
  • Music videos
  • Ads
  • Live
  • Talent
  • White and Black Music

At a glance

00:00:01 · Work

Credits, not adjectives.

Two releases so far, each with its full credits.

01 Music video 2025 Punjabi

ATHRU

Doss Music in association with White & Black Entertainment presents

ATHRU official video thumbnail: Sikandar Maan beside the ATHRU title and producer credits. Artwork by Doss Music. Play ATHRU, official video

Artwork: Doss Music

A Punjabi romantic-thriller music video, written, sung and directed by Sikandar Maan and shot at Bikaner Baagh in Rajasthan. It was our first production. It was released on 6 November 2025 with a launch in Mumbai, and crossed five million views on YouTube in under two weeks.

More than 5.5 millionViews on the official videoYouTube as of Oct 2026

Release timeline

  1. Teaser out
  2. Trailer out
  3. Release and Mumbai launch
  4. 2M views
  5. 5M views, in under two weeks

Credits

Written, sung & directed by
Sikandar Maan
Produced by
Sarfaraz Shaikh & Snehaashish Pathak
Female lead
Sehar
Music
KP Sandhu
DOP
Jatin Sharma
Editor
GS Bhari
Label
Doss Music
Shot at
Bikaner Baagh, Rajasthan

Artwork: Doss Music

02 Single 2026 Devotional phonk

Shiva Phonk

White and Black Music presents

Shiva Phonk cover art: the silhouette of Lord Shiva, with the crescent moon and trident, against glowing amber storm clouds, with the title and Prateek Gandhi’s name. Play Shiva Phonk, official video

Shiva Phonk (2026) White and Black Music

A devotional phonk single by Prateek Gandhi, who wrote the lyrics and composed the music. We released it on 13 February 2026, in Mahashivratri week.

“When devotion meets distortion, Shiva Phonk rises!”

Snehaashish Pathakk, producer
Lyrics, composition & music
Prateek Gandhi
Produced by
Snehaashish Pathak
Presented by
White and Black Music
Released
Sound recording
℗ 2026 White and Black Entertainment

03 Next on the slate

New productions in development.

Have a story? Bring it.

Pitch a story

00:00:02 · What we make

From script to stage.

One house for the whole job: the film, the song, the campaign and the night it launches.

  1. Films & short films

    Features and short films, from the first draft of the script to the final cut.

  2. Music videos & singles

    Concept, shoot, edit and release, for artists and labels.

  3. Ad films & branded content

    Commercials and brand stories, made with the same care as a release.

  4. OTT & digital content

    Series and formats made for streaming and social platforms.

  5. Post-production & VFX

    Edit, colour, sound and visual effects, until the cut holds.

  6. Talent management & casting

    Casting for our productions, and management for the artists we work with.

  7. Release & social-media marketing

    Teasers, trailers and launch plans that give a release its run.

  8. Events, launches & live shows

    Launches, concerts, corporate shows and private events in Mumbai, Delhi and Gurugram.

  9. Celebrity & artist booking

    Stars, artists and performers for events, launches and brand campaigns.

One brief can cover several of these. Tell us what you are making and we will put the right people on it.

Start a project

00:00:03 · Process

How a production runs.

Five stages, one producer’s desk. You always know which stage your project is in and what comes next.

  1. Development

    The idea becomes a script, a budget and a plan. We decide what the story needs before anyone promises a date.

  2. Pre-production

    Casting, locations, crew and schedules, locked before the first day of the shoot.

  3. Production

    The shoot itself, with one producer keeping the set, the budget and the timeline on track.

  4. Post-production

    Edit, colour, sound, music and VFX, through to the final cut.

  5. Release

    Teaser, trailer, launch and distribution, planned as carefully as the shoot.

00:00:04 · Music

The recording light is on.

White and Black Music is our music imprint. It releases singles, devotional and independent music, and gives each one a proper release: production, artwork, video and a planned launch.

Its first release was Shiva Phonk by Prateek Gandhi, in Mahashivratri week 2026.

Artists: send us your demo

Send a link, not a file: Google Drive, YouTube or SoundCloud. If it fits the label, we’ll write back.

Send your demo

White and Black Music

Releases

  1. Shiva Phonk

    Prateek Gandhi Devotional phonk single

    Listen on YouTube (opens in a new tab)

  2. Your single

    The next release on the label could be yours.

    Next Send us your demo

00:00:05 · Events & artists

Mumbai. Delhi. Gurugram.

Wherever the event is, we produce it: launches, concerts, corporate shows and private events, from the first plan to the last cue.

  • Launches
  • Concerts
  • Corporate shows
  • Private events
  • Celebrity & artist booking

Need a big name on stage? We help bring celebrities, artists and performers to events, launches and brand campaigns.

Artist availability and fees are confirmed only in a signed contract.

Plan an event Book an artist
Snehaashish Pathakk, in a denim jacket and glasses, with Sikandar Maan, in a red jacket and red turban, on the red carpet at the ATHRU launch in Mumbai.
Snehaashish Pathakk with Sikandar Maan, ATHRU launch, Mumbai, Nov 2025

00:00:06 · The house

A production house in Mumbai.

White and Black Entertainment Private Limited is a production house in Mumbai, working across Delhi and Gurugram. We take films, music videos, branded content and events from development to release, and we run White and Black Music, our music imprint. White and Black was the first company of SP Group of Companies, in 2020, and it is still the group’s home for production: any song or film the group releases goes through us.

Snehaashish Pathakk, producer, in a black suit and black turtleneck. Black-and-white portrait.

A note from the producer

Producing means seeing a story before the audience does, and protecting it until they can.

Everything else follows from that. We plan before we promise a date. We keep our word to the artists who trust us with their work. We choose respect over show, and we let the release do the talking. When ATHRU found its audience, it was because a lot of people did their jobs well.

If you have a story, bring it. We’ll build the frame around it.

Snehaashish Pathakk

Producer Director, White and Black Entertainment Founder, SP Group of Companies

00:00:07 · Collaborators

In good company.

  • Doss MusicLabelATHRU (2025)
  • Sikandar MaanWriter, singer & directorATHRU (2025)
  • Sarfaraz ShaikhProducerATHRU (2025)
  • Prateek GandhiArtistShiva Phonk (2026)

00:00:08 · Start a project

Bring the story.

We’ll build the frame around it.

Tell us what you’re making and when you need it. The more we know, the better our first reply.

Based in
Mumbai, working across Delhi and Gurugram

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